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google

Concept branding

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@Feb 2015

GOOGLE REBRAND

Two O's together became a search bar.

Google started as a search engine but nowadays, Google is more than that. It is somewhat overwhelming to me but one thing I realized was that, it always starts with a question. My approach to this logo was adopting the fresh logo that is so close to it's core ; searching. 

The new Google gets more friendly and responsive with the search bar logo. The two O's are combined and extended to make the search bar. The combining of O's also symbolizes connecting the user and Google together and signifies the company's effort to engage with its users closely. I aimed to narrow its focus on the convenience of users to deliver speedy and optimal results while providing its unique visual presence. The search bar is expandable with the amount of characters you enter in the search bar. 

 

google.jpg
 
google dk .png